73 Amazing Vision Statement Examples to Spark Your Creativity (2023)

Every business starts with a vision. When Bill Gates founded Microsoft, he had a vision of “a computer on every desk and in every home” – and, without even realizing it at that time, he gave us a glimpse of the future.

All companies should have a clear and concise idea of what they want to achieve, what they want to become in the next couple of years. For this reason, today we will see some of the best vision statement examples out there to get some inspiration and fuel our ambitious goals.

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What is a vision statement?

Before we dive into our vision statement examples, it is important to have a good understanding of what exactly a vision is.

And despite all the dry and rigid definitions that one may find on the Internet, it is more simple than it seems. Although, of course, it becomes a more difficult when you actually have to define your vision.

A good vision statement should respond to one key question:

Where do you see your business in the next years?

As simple as that. In other words, what are the desired long-term goals that you strive to achieve with your company? Where would you like to see it in the next few years?

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And that’s really all I have to say about defining your vision statement when it comes to theory. If you’ve checked my previous article on 101 mission statement examples, you may have read that I believe in putting things into practice.

So, I think that the best way to understand what a vision is is to actually see enough real examples of it. For this reason, let’s dive right into our vision statement examples without wasting any more time:

1. Nike

To bring inspiration andinnovationto every athlete in the world.

We begin with a simple, yet powerful statement from Nike. The company not only aspires to become an inspiration to every athlete in the world, but also to become a symbol of constant innovation.

2. The Coca Cola Company

Ourvisionis to craft the brands and choice of drinks that people love, to refresh them in body & spirit.

Next on our list of vision statement examples is this one from The Coca Cola Company.

Their long-term goal is to make a difference in the world by becoming the company behind people’s most beloved drinks and brands.

3. Apple

To make the best products on earth, and to leave the world better than we found it.

I absolutely love the way Apple’s vision statement is worded. It is beautiful, simple, and beyond powerful – “to leave the world better than we found it”.

Although objectively, the first part of the statement – “to make the best products on earth” – may appear a little bit over the top. Which is not necessarily a bad thing, of course.

4. Samsung

Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.

While we are still on the topic of smartphones and electronic devices, let’s take a look at another example – Samsung.

Their vision statement doesn’t sound as powerful as Apple’s, but it’s a bit more centered. They strive to “inspire the world” and “contribute to social prosperity” through their technological innovation.

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Vision statement examples: Samsung

5. Google

To provide an important service to the world, instantly delivering relevant information on virtually any topic.

In all honesty, I was expecting a little bit more from Google when it comes to their vision statement.

“To provide an important service” just doesn’t sound powerful enough to me, especially considering what a crucial role Google plays in our daily lives.

Although they definitely have a very clear direction in mind with their vision.

6. Amazon

Ourvisionis to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

Next on our list of vision statement examples is Amazon. Now this is a vision that is well-defined and clear as water!

I think that it perfectly sums up the company’s long-term goals, and how they aim to achieve them with their services.

7. Volkswagen

To make this world a mobile, sustainable place with access to all the citizens.

Another beautiful vision statement comes from Volkswagen, a German automaker and the largest one by sales in the world. The company strives to empower the world by driving mobility changes through its wide range of products.

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Vision statement examples: Volkswagen

8. Microsoft

To help people and businesses throughout the world realize their full potential.

The American multinational technology company imagines itself to become a change maker by providing products that enhance the development of people and businesses. Microsoft aim’s to help them realize their true potential.

9. Nintendo

Putting Smiles on the Faces of Everyone Nintendo Touches.

According to BStrategyHub, Nintendo is one of the few companies that didn’t start with the vision of earning money, but instead of making change in somebody’s life, and making people spend more time together.

10. Amazon

Ourvisionis to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

The largest ecommerce company envisions itself to become the world’s most customer-centric company. They want to revolutionize the way people buy things online.

11. Visa

To be the best way to pay and be paid, for everyone, everywhere.

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Clear, short, and sweet is the next on our list of vision statement examples – this one from Visa. I love it because it’s ambitious and very straightforward.

In other words, they envision themselves to become the best payment method for everyone, everywhere on earth. Definitely quite ambitious!

12. Walmart

To be THE destination for customers to save money, no matter how they want to shop.

Another powerful vision statement comes from Walmart, one of the biggest hypermarket chains in the world.

This vision has been officially articulating since 2017, and it reflects the strategic changes of the company considering the current competitive landscape.

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Vision statement examples: Walmart

13. Johnson & Johnson

For every person to use their unique experiences and backgrounds, together – to spark solutions that create a better, healthier world.

Next on our list of vision statement examples is this one from Johnson & Johnson. This vision highlights the importance that the company puts on the individual capabilities of everyone, and how these capabilities can create a better world.

14. Roche

Doing now what patients need next.

This powerful statement from Roche aims to replace all other corporate mission and vision statements across the company.

Roche is passionate about transforming patients’ lives, and they aim to become the company that thinks ahead of time, providing solutions for the world of tomorrow.

15. Mastercard

A World Beyond Cash™

Probably the shortest of all vision statement examples on our list is this one from Mastercard. The company envisions itself to change the way payments are made, and to create a world beyond cash.

16. Home Depot

One-stop shopping for the do-it-yourselfer.

The largest home improvement retailer in the US, Home Depot, aspires to become the only shop that you’ll need to visit if you want to do something for your home by yourself.

And although this vision statement is not confirmed as such officially, it has been widely used by the company.

17. Hilton Hotels & Resorts

Our vision is to fill the earth with the light and warmth of hospitality.

Our list of vision statement examples continues with Hilton, an iconic global brand of full-service hotels.

Compared to others on the list, their statement is somewhat ambigious, and doesn’t provide a specific vision on how they see themselves in the next years. Or maybe it’s me who doesn’t get it, which is also possible. 🙂

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Vision statement examples: Hilton Hotels & Resorts

18. Vodafone

Ourvisionsets out our ambition to deliver connectivity and innovative services to improve people’s livelihoods and quality of life.

The leading telecommunications company in Europe and Africa envisions itself to become a game-changer in the industry. They want to improve people’s quality of life by delivering innovative solutions.

19. Verizon

To inspire tomorrow’s creators to use technology to build brighter futures for themselves, their families and the world.

While we are still on the telecommunications industry, next on our list of vision statement examples is Verizon. The company puts emphasis on its role in the lives of its stakeholders.

20. Cadburry

Working together to create brands people love.

The British multinational confectionery company has a simple, but powerful vision – to provide high-quality products and create brands that people love.

21. Mercedes-Benz

Our vision is to become the world’s most renowned center forcustomer servicein the automotive sector.

Mercedes-Benz has a customer-centric vision statement, aiming to become the company that provides the best customer service in the industry.

22. Chanel

To become the Ultimate House of Luxury, defining style and creating desire, now and forever.

Our list of vision statement examples continues with Chanel, the iconic high-fashion French house.

The company aspires to be the fundamental model of what a luxury brand should look like, as well as to show its dedication on the high-quality products it develops.

23. Red Bull

To upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner.

One of the longest vision statement examples in this article is definitely this one from Red Bull. The company aspires to become the leader in the energy drinks category while maintaining high standards and superior quality.

24. Intel

We are on a journey to be the trusted performance leader that unleashes the potential of data.

I love the way Inte’s vision statement is worded – it is beautiful, simple, and straightforward. They envision themselves as becoming the leader in performance, allowing companies to take advantage of their data.

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Vision statement examples: Intel

25. Kraft Heinz

To be the best food company, growing a better world.

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The American food company’s vision is very simple – to become the best food company. Although it is also quite ambigious because which company is the best in a certain industry can be viewed from different perspectives.

26. Ralph Lauren

To inspire the dream of a better life through authenticity and timeless style.

The American fashion house envisions itself as a company that delivers sustainable, long-term growth. It aims to be the reference for authenticity and timeless style for its customers, and a true value creator for its shareholders.

27. Boeing

The Boeing Vision is an expression of our company’s purpose and values, designed to inspire and focus all employees on a shared future and to reaffirm that, together, we can meet the challenges that lie ahead.

Next on our list of vision statement examples is Boeing. Within this long statement, the company has included everything – its mission, vision, values, as well as aspiration. It is focused on its employees as a driving force for the company.

28. Pfizer

Innovate to bring therapies to patients that significantly improve their lives.

Pfizer is one of the world’s leading biopharmaceutical companies. This vision statement shows its dedication to improving the lives of people through innovation and continuous Research & Development (R&D).

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Vision statement examples: Pfizer

29. GlaxoSmithKlaine

The opportunity to make a difference to millions of lives every day.

This statement by the British multinational pharmaceutical company has the same vision as Pfizer – to make a difference by improving people’s lives.

30. Adecco

Ourvisionis to ensure that people across the globe are inspired, motivated, trained and developed to embrace the future of work.

Our vision statement examples continue with Adecco, the world’s second largest HR & staffing company headquartered in Switzerland.

Its vision is as clear as possible – to improve the current state of Human Resources, and ensure that people are motivated and ready to embrace the future of work.

31. Zoom

Video communications empowering people to accomplish more.

I feel like this vision statement from Zoom falls a bit short on clarity and inspiration. “Empowering people to accomplish more” sounds rather ambiguous. I believe that they could have specified a little bit on what they mean by “accomplish more”.

32. Huawei

To bring digital to every person, home and organization for a fully connected, intelligent world.

In contrast to Zoom, this vision statement by Huawei is so good it could be shortened to “To bring digital to every person”, and still sound as brilliant and inspiring as the longer version.

33. Accenture

To become one of the world’s leading companies, bringing innovations to improve the way the world works and lives.

Next on our list of vision statement examples is this one from Accenture. The company aspires to become one of the leaders in its industry on a global scale, achieving this through innovation and by making a difference in people’s lives.

34. McDonald’s

To move with velocity to drive profitable growthand become an even better McDonald’s serving more customers delicious food each day around the world.

McDonald’s vision statement is focused both on its shareholders and its customers. The company envisions itself as highly-profitable business that delights customers with its food every day.

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Vision statement examples: McDonald’s

35. Dunkin’ Donuts

To be always the desired place for great coffee beverages and delicious complementary donuts & bakery products to enjoy with family and friends.

Beautifully expressed and worded is this vision statement from Dunkin’ Donuts. The end goal is simple – “to be the desired place for great coffee and donuts”. Yumm!

36. Krispy Kreme

Ourvisionis to be the worldwide leader in sharing delicious tastes and creating joyful memories.

This vision statement by Krispy Kreme is very similar to the one we just saw in Dunkin’ Donuts, but expressed in a slightly different way. The key difference is that they clearly state that they want to be a worldwide leader, instead of just a desired place.

37. Repsol

To be a global energy company, creating value in a sustainable manner through innovation, efficiency, and respect for the progress of society.

Another company that puts a huge focus on changing the world through progress and innovation is Repsol. They envision themselves as a global leader, achieving this in a sustainable manner.

38. Exxon Mobil

Exxon MobilCorporation is committed to being the world’s premier petroleum and petrochemical company.

To continue with some additional vision statement examples from the oil and gas industry, we have this powerful phrase from Exxon Mobil. They aspire to become the “world’s premier petroleum and petrochemical company”. As simple as that.

39. Ford Motor

To become the world’s most trusted company, designing smart vehicles for a smart world.

In comparison to other vision statement examples, Ford Motor doesn’t focus on becoming just the world’s “leading company”. They want to be the world’s “most trusted company”, which is very inspiring and shows their commitment to customers.

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Vision statement examples: Ford Motor

40. Costco

A place where efficient buying and operating practices give members access to unmatched savings.

While this statement doesn’t sound particularly inspirational, there is no doubt that it has a very clear idea in mind. Costco defines a solid cost leadership strategy, and aims to be the reference in prices and savings for its customers.

41. Starbucks

To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”

Starbucks envisions itself as the leading provider of great coffee on a global scale. They also put an important focus on their values and principles, which should remain unchanged on their way to growth.

42. Mayo Clinic

Mayo Clinic will provide an unparalleled experience as the most trusted partner for health care.

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Another company that emphasizes the importance of trust as a part of their vision is Mayo Clinic, an American non-profit academic medical center.

43. General Motors

We envision a future of zero crashes, zero emissions and zero congestion, and we have committed ourselves to leading the way toward this future.

I find this vision statement by General Motors extremely inspiring. They imagine a better and more sustainable world, and want to become the ones that lead this change.

44. J.P. Morgan

Aspire to be the best; execute superbly; build a great team and a winning culture.

The multinational investment bank and financial services holding company has a simple vision: to be the best. Compared to other businesses on the list that had a similar vision, J.P. Morgan gets a little bit more specific, which is great.

In other words, they want to be the best in terms of customer service and company culture.

45. Fannie Mae

Ourvisionis to be America’s most valued housing partner.

Fannie Mae, The Federal National Mortgage Association, is next on our list of vision statement examples. With their simple, but clear vision of becoming America’s most valued housing partner.

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Vision statement examples: Fannie Mae

46. Philips

At Philips, we are striving to make the world healthier and more sustainable through innovation, with the goal of improving the lives of 3 billion people a year by 2030.

I love how detailed this one of our vision statement examples is. The leading health technology company Philips has a very inspirational vision of making a difference in the world through innovation.

47. General Electric

To focus on businesses that connect to its core competencies and is a market leader in.

General Electric’s vision is to reshape its portfolio. They envision themselves transforming their brand from a broad conglomerate to a more focused industrial leader.

48. State Farm

Ourvisionfor the future is to be the customer’s first and best choice in the products and services we provide.

State Farm is a group of insurance companies in the USA, and they are next on our list of vision statement examples. State Farm has a very customer-centric vision, aiming to be the leading provider of products and services in their industry.

49. UPS

We’re committed to helping customers pioneer more sustainable solutions, delivering packages more efficiently, creating more connections around the world, and finding more ways to take action and give back.

Our vision statement examples continue with UPS, an American multinational package delivery and supply chain management company. In a similar way as others on the list, they envision themselves as the driver of change in their industry.

50. Lowe’s

We will provide customer-valued solutions with the best prices, products and services to make Lowe’sthe first choice for home improvement.

I found this one of our vision statement examples particularly curious. Instead of setting a goal that may or may not happen, Lowe’s chose to give a solid promise – “we will provide customer-valued solutions”.

51. Intel

To create world-changing technology that enriches the lives of every person on earth.

Inspirational and beautifully worded is this statement from Intel. It is also very ambitious – they envision themselves as a company able to make a difference in the life of every person on earth.

52. Procter & Gamble

To be the best consumer products and services company in the world.

This phrase from Procter & Gamble is one of the vision statement examples that I don’t like as much. As I’ve mentioned multiple times beforehand, “to be the best” is very difficult to visualize because of how vague and non-specific it is.

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Vision statement examples: Procter & Gamble

53. PepsiCo

Become a global leader in convenient foods and beverages.

This vision statement from PepsiCo is also somewhat generic, but very powerful nonetheless. They aim for nothing less but to become a global leader in their industry.

54. Sysco

To be our customers’ most valued and trusted business partner.

We have another customer-centric example from Sysco, an American company involved in the marketing and distribution of multiple products across the consumer goods sector.

55. Lockheed Martin

Be the global leader in supporting our customers’ missions, strengthening security and advancing scientific discovery.

Lockheed Martin, an aerospace, defense, and security organization, envision itself not only as a leader, but also as a company that drives innovation while keeping its customers satisfied.

56. Caterpillar

Our vision is a world in which all people’s basic needs – such as shelter, clean water, sanitation, food and reliable power – are fulfilled in an environmentally sustainable way and a company that improves the quality of the environment and the communities where we live and work.

Caterpillar, the world’s largest construction equipment manufacturer, is next on our list of vision statement examples. It aims to deliver innovative and sustainable solutions for meeting all peoples’ basic needs.

57. American Express

To become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

If you are not tired of seeing customer-centric vision statement examples yet, here is another one – this time from American Express.

58. Delta Airlines

To be the World’s Most Trusted Airline.

One of the major US airlines envisions itself as the most trusted company in the sector, highlighting the role its customers play in its desired positioning.

59. Merck

Merck will be a formidable force for good in the world.

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I love how short, but intense is this one from our vision statement examples. It comes from Merck, one of the largest pharmaceutical companies in the world.

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Vision statement examples: Merck

60. General Dynamics

General Dynamics focuses on creating shareholder value while delivering superior products and services to military, other government and commercial customers.

General Dynamics, aglobal aerospace and defense company, continues our list of vision statement examples with this detailed phrase. In fact, it is so detailed that I don’t really have anything to comment on!

61. Honeywell International

To continuously improve the way we do things so that we can capture greater value not just for us, but also for our customers.

Honeywell’s vision statement showcases their committment to constant improvement and innovation for both its shareholders and customers.

61. PayPal

We believe every person has the right to participate fully in the global economy. We have an obligation to empower people to exercise this right and improve financial health.

Next on our list of vision statement examples is PayPal, quite possibly the most popular online payment systems worldwide. I love the way it’s expressed, empowering people and providing them with the tools they need to “fully participate in the global economy”.

62. Arrow Electronics

We seek to provide our suppliers and customers with solutions designed to help them produce products that are inherently more sustainable.

Another company that highlights the importance of doing things in a sustainable, responsible, long-term manner is Arrow Electronics. They envision themselves as the providers of these sustainable solutions.

63. Macy’s

To operate Macy’sand Bloomingdale’s as dynamic national brands while focusing on the customer offering in each store location.

The vision statement from Macy’s puts emphasis on the positioning of the company’s brands without forgetting the perspective of the customers.

64. Southwest Airlines

To be the world’s most loved, most efficient, and most profitable airline.

When it comes to vision statement examples, this one from Southwest Airlines is quite similar to the one we saw from Delta Airlines. However, instead of focusing only on their customers, they also include a vision for their shareholders – to be the “most profitable airline”.

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Vision statement examples: Southwest Airlines

65. Marriott International

To be the World’s Favorite travel Company.

Next we have the international hotel chain Marriott International, whose vision is simple – to be the most loved and preferred company in the travel industry.

66. Whirlpool

Be the best kitchen and laundry company, in constant pursuit of improving life at home.

To continue with our list of vision statement examples, we have another inspirational statement, this time from Whirlpool.

67. Harley Davidson

Building our legend and leading our industry through innovation, evolution and emotion.

Harley Davidson uses its unique selling proposition of being a reputable and iconic brand as its vision statement – “building our legend”. And honestly, it sounds really good!

68. Tenneco

Pioneering global ideas for cleaner air, and smoother, quieter and safer transportation.

Tenneco is a leading supplier of replacement parts in the automotive industry. They envision themselves as the pioneer in sustainable and innovative solutions that improve people’s lives.

69. Salesforce

We aspire to never settle for the status quo. At every turn, we look to innovate, taking bold action and paving the way for others to join us.

This is another one of the more inspirational vison statement examples on this list. The way it’s worded is simply beautiful, and gives us a powerful promise of expecting nothing but the best from Salesforce.

70. Gap

To offer people the best opportunities through its clothing designs.

Again, as we saw in other vision statement examples, simply saying “the best” without specifying in what apsect and how, just doesn’t sound powerful enough to me. What does it mean to offer the best opportunities through clothing?

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Vision statement examples: Gap

71. American Electric Power

Powering a new and brighter future for our customers and communities.

I particularly like the pun in this vision statement from American Electric Power – “powering a new and brighter future…” Get it? Because they are American Electric Power…yes, I am fun at parties.

72. Booking.com

Our goal is to provide business and leisure travellers worldwide with a pleasant, efficient and cost-effective way to book hotel accommodations.

Booking.com has another way of saying “we want to be the best”. Except that they’ve provided enough detail to give us a clear vision statement – “with a pleasant, efficient, and cost-effective way”.

73. Uber

Smarter transportation with fewer cars and greater access.

Vision statement examples: Uber

Delivering the tools and solutions to provide smarter transportation is the vision that Uber has for the future. I think it’s brilliant!

And that was all from me for today! Thank you for taking the time to read my article on vision statement examples, and I hope to see you in the next one!

What is a good vision statement?

A good vision statement example is VISA's 'To be the best way to pay and be paid, for everyone, everywhere.' A vision statement should be able to describe clearly the desired long-term results of a company, where it wants to be in the future and what impact it wants to have on the world.

How do you start a vision statement?

To start a vision statement, try to visualize your company in 5-10 years - what do you want to achieve in the long run? Where do you want to be? Make sure to use the present tense and a clear, concise language.

What is an example of a vision statement?

An example of a great vision statement is 'To become the world’s most trusted company, designing smart vehicles for a smart world' by Ford Motor. It portrays briefly and clearly how the the company envisions itself in the future.

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If you liked my article on vision statement examples, you may also like:

  • Top 10 Vision Statement Benefits For Your Business
  • The Purpose Of A Vision Statement (+5 Key Elements)
  • How to Write a Vision Statement in 10 Practical Steps (2022)
  • 101 Incredible Mission Statement Examples (in 2022)


What is an example of a good vision statement? ›

A good example of this is the nonprofit Oxfam. Oxfam's vision statement is to be “a self-organized people actively creating a just democratic and sustainable world where power and resources are shared, everyone lives in dignity, and poverty and inequality are no more.” This is a very future-oriented goal.

How do you write a creative vision statement? ›

Tips for Creating your Vision Statement

Use present tense. Keep it simple enough for people both inside and outside your organization to understand. No technical jargon, buzzwords, or metaphors. It should be ambitious enough to be exciting but not too ambitious that it seems unachievable.

What is a good personal vision statement? ›

A vision statement should contain your interests and passions, what you enjoy doing in your free time, and what you would do all day long if you didn't have to work. A well-formed statement should include what you are good at.

What is an inspiring vision statement? ›

It explains the philosophy and values the company has chosen to follow. A vision statement gives your work purpose, guidance, and inspiration. It communicates what you want to achieve in five to ten years. It should be the thing that drives and motivates you and your team.

What are the 3 parts of a vision statement? ›

It's comprised of three parts: what you do, how you do it, and why you do it. A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.

What is creative vision? ›

Creative vision is the idea or message behind the photo. Only artistic vision can create meaning and depth in a photo, and is what will turn your ideas from an abstract concept, into a visible message.

What 5 things make for an effective vision statement? ›

  • Brevity. A good vision statement is succinct, which makes it easy for managers and leaders to communicate and employees to remember. ...
  • Clarity. ...
  • Abstract and Challenging. ...
  • States the Organization's Purpose. ...
  • Future Focused. ...
  • Sets a Desirable Goal. ...
  • Matches the Organization's Success Measures.
Jan 12, 2011

What is an example of a personal vision? ›

Below, you can find an example of a personal vision statement for an aspiring teacher: My career goal is to become an early childhood teacher. My passion for teaching others and helping children develop themselves to become integral members of society drives my motivation to become a teacher.

What is your smart personal vision statement? ›

A personal vision statement is a brief summary of your ultimate career goal and key attributes. You may also see such statements referred to as “career mission statements” or “career vision statements.” The vision statement typically communicates your goal in 30 to 40 words.

What are the 5 main characteristics of a vision? ›

What are the main characteristics of a vision? Research on visionary leader- ship suggests that visions have five characteristics: a picture, a change, values, a map, and a challenge (Nanus, 1992; Zaccaro & Banks, 2001).

What is a strategic vision statement? ›

A strategic vision delineates management's aspirations for the company's future, providing a panoramic view of “where we are going” and a convincing rationale for why this makes good business sense.

What are examples of vision and mission? ›

Mission statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. Vision statement: To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

What is my artistic vision? ›

When we talk about artistic vision, we usually mean an artist's metaphorical perspective or genius that allows them to create something that transcends the ordinary.

Why is creativity important to mission and vision? ›

Creativity is important if the desired mission and vision are desired to be novel and entrepreneurial; passion is important both from the standpoint of adding energy to the mission and vision and to key stakeholders following the mission and vision.

Why is visual creativity important? ›

Visual art is a fundamental component of the human experience reflecting the world and the time in which we live. Art can help us understand our history, our culture, our lives, and the experience of others in a manner that cannot be achieved through other means.

What are the six characteristics of an effective vision? ›

Feasible: Comprises realistic, attainable goals. Focused: Is clear enough to provide guidance in decision making. Flexible: Is general enough to allow individual initiative and alternative responses in light of changing conditions. Communicable: Is easy to communicate; can be successfully explained within five minutes.

What is one vision in life? ›

A vision is a picture of your desired future; having a vision is having the ability to think about, imagine, or plan for the desired future. A life vision is therefore a picture of the dream life that you would love to live today and every day.

How can I have the best vision of myself? ›

10 Ways to Set a Vision for Your Life
  1. Work to resolve old wounds. ...
  2. Understand it's not about you. ...
  3. Explore your passion and talents. ...
  4. Spend time with people you admire. ...
  5. Envision what you want your life to look like. ...
  6. Don't limit yourself. ...
  7. Get feedback and buy-in from trusted sources.

What is a vision statement in simple words? ›

A vision statement is a written document that describes where an organization is going and what it will look like when it gets there. The length of a business vision statement is not generally a consideration.

What is Nike's vision statement? ›

Nike Vision Statement

We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.

What are some examples of personal vision statements for career? ›

My vision is to be an honest, empathetic and impactful project leader and to be recognized internationally within my industry. I am committed to growing as a leader and delivering value-added projects to the end users. My mission is to create and lead a dream team where everyone is playing to their strengths.”

What is Starbucks vision statement? ›

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

What is the vision of Amazon? ›

Amazon Vision Statement

Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

What is Coca Cola's vision? ›

Our Vision:

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet.

What is a powerful vision? ›

Powerful visions must draw people, attract them, make them want to take action and overcome obstacles to achieve it. It must feel worth achieving, worth putting real effort into getting there. – Achievable.

What makes a vision successful? ›

Having a vision places a purpose upon your goal-setting activities. Without an end goal or destination in mind, then you won't have a clear or defined path. Vision provides this. To achieve your vision or goal, you can start by setting small, attainable goals as stepping stones.

How do I identify my vision? ›

The following techniques may help you to identity and shape a suitable vision for your institution.
  1. Do your research. There is little point in striving to excel in something that nobody wants. ...
  2. Be imaginative. Try to visualise the organisation you wish to become. ...
  3. Be bold. ...
  4. Look for synergies. ...
  5. Be coherent.
Sep 19, 2012


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